User Story
- Initial discussion: 5 min.
- Extended VC pitch: 10-20 min.
- Initial project meeting this should be 5 minutes or less.
- Is it organized and already well-planned or are there are a lot of unknowns?
- Is there a short pitch video or slides? That may help, but verbally validate.
What the app does...

Purpose:
- Quick summary highlighting important app features.
- Assess how organized is the idea at this stage?
- Concise and well-planned?
- Or, requires your help with more planning?
Format:
- Starter: 7-10 bullet points, user-based stories, action-oriented.
- Extended (if more time available):
- A good outline is to list some as Problem -> Action -> Solution -> Benefit
- UX-based user story is ideal, but a brief VC-style pitch if on video or slides may help too.
- Ask for existing slides, media, video presentations.
If problems, suggest collaborating on a "Mind Map" diagram as below:

User story examples
- Uber-like Ridesharing app Ridesharing app
- UberEats-like food delivery app
- AirBnb-like booking app
- Twitter-like social media app
- Instagram-like image sharing app
- WhatsApp-like messaging app
- Etsy-like ecommerce store/product app
- Cloud services security monitoring dashboard
- YouTube-like media streaming app
- Yelp-like business map and review app
- Fitness app
- Restaurant app (multi-location)
- Barber shop app
- Telemedicine app
- Medical office app
- Mint-like FinTech financial services app
- Stock/Crypto Market Tracker app
Ridesharing app (like Uber) user story
- We offer a seamless and user-friendly experience for all users' transportation needs.
- The user is prompted to enter their pickup location using their device's GPS or by manually entering an address.
- The user can see a list of available ride options, including the estimated time of arrival and fare price.
- They can also add multiple destinations, set preferred payment method, and even split the fare with friends.
- Once the user has requested a ride, they can track the driver's location in real-time and receive notifications about their estimated arrival time.
- After their ride, they can rate their driver and provide feedback to help us maintain the high-quality service.
- Our app also offers features such as in-app messaging, fare estimation, and even the ability to schedule rides in advance.
- We'll transport people quickly, comfortably and safely!
UberEats-like food delivery app user story
- Open the app and see a curated selection of restaurants based on your current location, preferences and past orders.
- Browse through menus, read restaurant reviews, and filter options by cuisine, dietary restrictions, and ratings.
- Add items to your cart, customize your order, and see real-time updates on pricing and estimated delivery time.
- Securely pay for your order using your saved payment methods, and track your delivery status in real-time
- View past orders and reorder with just a tap
- Get real-time notifications on the progress of your delivery, and contactless delivery options available
- Rate your delivery and provide feedback to help us improve our service
- Enjoy your meal, delivered fresh and fast, right to your door.
Extended example:
Problem: Want to order food from local restaurants, but don't want to leave the house or wait on hold.
- Action: Order your favorite meals from local restaurants.
- Solution: Browse menus, read restaurant reviews, and filter options by cuisine, dietary restrictions, and ratings. Add items to your cart, customize your order, and see real-time updates on pricing and estimated delivery time. Securely pay for your order using your saved payment methods, and track your delivery status in real-time.
- Benefit: Enjoy a wide selection of food from local restaurants delivered fresh and fast, right to your door, without the hassle of leaving the house or waiting on hold.
Problem: Want to order food from a specific restaurant, but don't know their menu.
- Action: View menus and restaurant information.
- Solution: Browse menus, read restaurant reviews, and filter options by cuisine, dietary restrictions, and ratings. Add items to your cart, customize your order, and see real-time updates on pricing and estimated delivery time. Securely pay for your order using your saved payment methods, and track your delivery status in real-time.
- Benefit: Have access to menus from a variety of restaurants, and make informed decisions on what to order, even if you're not familiar with the restaurant.
Problem: Want to have a consistent and reliable food delivery experience.
- Action: Order food from our reliable local restaurants
- Solution: We work with a variety of local restaurants to provide a consistent and reliable food delivery experience. Track your delivery status in real-time, rate your driver, and provide feedback to help us improve our service.
- Benefit: Have a consistent and reliable food delivery experience every time you order, and be able to provide feedback to help us improve our service.
Problem: Want to save time and energy when ordering food
- Action: Order food from local restaurants on our app.
- Solution: Easily reorder your favorite meals with just a tap, and track your delivery status in real-time. Create a profile to save your favorite dishes and past orders.
- Benefit: Save time and energy when ordering food, by easily reordering your favorite meals and tracking your delivery status in real-time.
Instagram-like image sharing app
- Take a picture or video using the app's camera feature or upload existing content from your device.
- Apply filters and edit your images using an array of editing tools, such as crop, brightness, contrast and more.
- Add captions, hashtags, and geotags to your posts and share them with your followers.
- Browse through a feed of content from users you follow and explore new content through hashtags and location tags.
- Search for and discover new users and content through the app's search feature.
- Interact with others' content by liking, commenting, and sharing.
- Create and manage your own profile, including bio, profile picture and website link.
- Create and join groups or communities based on interests, hobbies, or location.
- Direct message with other users and receive notifications on new interactions and followers.
- Monitor your analytics and metrics on your posts and followers
- Monetize your account through sponsored posts and collaborations with brands.
Extended example:
Problem: Want to share photos and videos with friends and family, but also want more control over privacy.
- Action: Share your photos and videos with only the people you choose.
- Solution: Create private and public albums, set custom access levels for each album, and share specific albums with specific friends and family members.
- Benefit: Have more control over who sees your photos and videos and feel more secure in sharing personal moments.
Problem: Want to discover new places and experiences through the eyes of others.
- Action: Explore and discover new locations through geotagging and location-based browsing.
- Solution: Browse images and videos by location, see popular and trending locations, and get recommendations for places to visit.
- Benefit: Get inspiration for your next adventure, and explore the world through the eyes of others.
- Problem: Want to build a personal brand or promote a business.
- Action: Create and manage a professional profile and connect with potential customers or clients.
- Solution: Create a business profile, link to your website, and track your analytics, have the ability to run ads and campaigns on the platform.
- Benefit: Expand your reach and connect with potential customers or clients to grow your personal brand or business.
- Problem: Want to stay up-to-date with friends and family, but don't want to share your personal information with a third party.
- Action: Keep in touch with friends and family without compromising your privacy.
- Solution: Share photos and videos with specific people, use end-to-end encryption for messaging, and control your privacy settings.
- Benefit: Stay connected with loved ones while feeling secure and in control of your personal information.
AirBnb-like booking app
- Our hotel booking app, allows users to easily find and book hotels, resorts, and vacation rentals.
- The app allows users to search for accommodations by location, date, and number of guests.
- Users can also filter their search results by price, amenities, and hotel star rating.
- Once they've found a property they're interested in, they can view detailed information, including room types and pricing, photos, reviews, and a map of the location.
- Users can then select their preferred room type and rate, and proceed to book their stay.
- They can also view and manage their upcoming reservations, and receive notifications about their booking status.
- The app also allows users to access special deals and discounts, and the ability to save their favorite properties for future reference.
- Users can also leave reviews and ratings for the properties they've stayed in, to help other users make informed decisions about where to book their next trip."
Twitter-like social media app
- Our social media app, allows users to stay informed and connected with the world through real-time updates and micro-blogging feature.
- Users can compose and share tweets, which are text-based posts limited to 280 characters, that can include hashtags and mentions.
- The app also allows users to follow other users and organizations to see their tweets in their personalized feed, as well as interact with other tweets by replying, retweeting, and liking them.
- Users can also explore tweets, trending topics, and accounts through the app's search feature.
- The app also allows users to create and manage a personal profile, including a bio, profile picture, and header image.
- Users can also receive notifications when someone interacts with their tweets or mentions them, and direct message with other users.
- The app also allows users to access their analytics, and monetize their accounts through sponsored tweets and collaborations with brands.
Problem: Want to stay informed and connected with the latest news and events in the world.
- Action: Follow your favorite news sources and personalities, and stay up-to-date on the latest developments.
- Solution: Browse a feed of tweets from people and sources you follow, discover new content through trending topics, and search for specific keywords and hashtags.
- Benefit: Stay informed and connected with the latest news and events, and have access to a variety of perspectives and voices on the issues that matter to you.
Problem: Want to connect and engage with like-minded people and communities.
- Action: Find and join communities based on your interests and hobbies.
- Solution: Search for and discover communities using keywords and hashtags, join and participate in group conversations, and stay up-to-date on the latest developments within your community.
- Benefit: Connect and engage with like-minded people and communities, and build relationships based on shared interests and passions.
Problem: Want to share your thoughts and ideas with a wider audience.
- Action: Share your thoughts and ideas with a global audience.
- Solution: Create and share tweets, add hashtags and mentions, and reach a wider audience through retweets and likes.
- Benefit: Share your thoughts and ideas with a wider audience, and gain visibility and influence in your field or industry.
Problem: Want to build a personal brand or promote a business.
- Action: Create and manage a professional profile and connect with potential customers or clients.
- Solution: Create a professional profile, link to your website, and track your analytics, have the ability to run ads and campaigns on the platform.
- Benefit: Expand your reach and connect with potential customers or clients to grow your personal brand or business.
Problem: Want to stay up-to-date with friends and family, but don't want to share your personal information with a third party.
- Action: Keep in touch with friends and family without compromising your privacy.
- Solution: Follow and interact with specific people, use end-to-end encryption for direct messaging, and control your privacy settings.
- Benefit: Stay connected with loved ones while feeling secure and in control of your personal information.
Cloud services security monitoring dashboard
- Our cloud services security monitoring dashboard allows users to monitor and manage the security of their cloud infrastructure in real-time.
- The dashboard provides a centralized view of all security-related events and alerts, allowing users to quickly identify and respond to potential threats.
- Users can also set up custom security policies and alerts, and monitor compliance with industry standards and regulations.
- Users can also view and manage access controls, including user permissions and authentication methods, and have the ability to detect and respond to suspicious activity.
- The dashboard also provides detailed logs and reports on all security-related activity, and allows users to conduct forensic investigations into past incidents.
- Additionally, the dashboard integrates with other security tools and services, such as firewalls and intrusion detection systems, for a comprehensive view of an organization's cloud security posture.
Telemedicine app
- Allows patients to connect with healthcare providers remotely for consultations, diagnoses, and treatment.
- Patients can schedule appointments, select their preferred provider, and receive a secure video link for their appointment.
- During the appointment, patients can share vital signs, medical history and other information with their provider via the app.
- Patients can also receive prescriptions and other treatment instructions from their provider through the app.
- Patients can also access their medical records, view test results, and communicate with their healthcare provider through the app.
- Allows for easy and convenient access to healthcare services, especially for patients in rural or remote areas, or for those with mobility issues.
- Can be used for follow-up appointments, specialist consultations and mental health support.
- Users can rate their provider and give feedback on their experience.
- Users can also access health education materials, and have access to a chatbot for common medical queries.
- Patients can also have the option to pay for their appointment through the app.
YouTube-like Media Streaming app
- Allows users to stream a wide variety of TV shows and movies on-demand.
- Users can browse and search for content by title, genre, and other criteria.
- Users can create and manage a list of their favorite shows and movies, and receive recommendations based on their viewing history.
- Users can also download content for offline viewing.
- Allows users to create multiple profiles for different users and have the ability to set parental controls.
- Users can also resume watching content across different devices.
- Offers a variety of subscription plans, including the option to add premium channels and services.
- Users can also have the option to rent or buy movies and TV shows, and watch live TV.
- Provides 4k and HDR support for compatible devices.
- Allows users to watch content on multiple devices, including smartphones, tablets, smart TVs, game consoles, and streaming devices.
Yelp-like local review/map app
- Allows users to search for and discover local businesses, including restaurants, shops, and services.
- Users can search for businesses by location, category, and keyword, and filter results by ratings and distance.
- Users can view detailed business information, including photos, hours of operation, and contact information.
- Allows users to read reviews and ratings from other users, and see what businesses are popular in the area.
- Users can also write and post reviews, and rate businesses they've visited.
- Allows users to create a list of favorite businesses, and receive personalized recommendations based on their preferences.
- Users can also access deals and discounts offered by local businesses, and make reservations through the app.
- Allows users to see the business location on a map, and get directions to it.
- Users can also see information about the business such as contact number, website, and email.
- Users can also see if the business is open or closed, and if it's currently busy or not.
Mint-like FinTech financial services app
- Allows users to view and manage their financial accounts, including bank accounts, credit cards, and investment accounts.
- Users can see all of their accounts in one place, and track their spending and income.
- Users can also set budgets and financial goals, and receive personalized advice and recommendations.
- Users can see their credit score and track their credit history, and have the ability to monitor their credit report.
- Users can also see their net worth, and track their investment performance.
- Allows users to categorize transactions and see their spending by category, in order to identify areas where they can save money.
- Users can also set reminders for bills, and track their bills, and pay them online.
- Users can also link their accounts to other financial apps, such as banks and investment platforms, for a more comprehensive view of their finances.
- Users can also access customer support and educational resources, to help them better understand and manage their finances.
- Users can also have the option to access financial services such as loans and insurance through the app.